Privacy & Ad Policy

1. Introduction

Qualia Bits ("Qualia," "we," "us," or "our") builds AI-powered voice, chat, and workflow products for customer conversations. This Privacy & Ad Policy explains how we collect, use, disclose, and safeguard information when you visit our website, interact with our advertising campaigns, request a callback, or communicate with us through WhatsApp, voice calls, or our AI assistants.

By using our website or services, requesting a call, or messaging us on WhatsApp, you agree to the practices described in this policy. If you do not agree, please do not use our website or services.

2. Information We Collect

We collect information in the following ways:

Information you provide directly

• Name, phone number, and company details submitted through our "Get a Call" form or contact requests.
• Messages, voice recordings, and transcripts generated when you chat or speak with our AI or human team on WhatsApp, voice calls, or email.
• Any information you voluntarily provide during a demo, sales conversation, or support request.

Information collected automatically

• Device and browser data such as IP address, browser type, operating system, and referring URLs.
• Usage data such as pages viewed, time on page, clicks, and interactions with our site.
• Advertising identifiers and campaign parameters (e.g. utm_source, utm_medium, utm_campaign, utm_content) captured when you arrive from an ad.

Information from third parties

• Ad platforms (such as Meta, Google, and WhatsApp Business) may share aggregated or pseudonymous performance and audience data with us for campaign optimization.

3. How We Use Your Information

We use the information we collect to:

• Respond to callback requests and connect you with our AI or human sales team.
• Operate, maintain, and improve our website, products, and AI models.
• Personalize and measure the performance of our advertising campaigns.
• Send you service updates, offers, or follow-ups via call, SMS, WhatsApp, or email, where permitted.
• Detect, investigate, and prevent fraudulent or unauthorized activity.
• Comply with legal obligations and enforce our terms.

4. Advertising & Cookies Policy

We run performance-based advertising campaigns on platforms including Meta (Facebook/Instagram), Google, LinkedIn, and WhatsApp Business to reach prospective customers. As part of this:

• We use cookies, pixels, and similar tracking technologies to measure ad performance and attribute conversions such as callback requests.
• We capture UTM parameters from ad links to understand which campaigns and creatives drive engagement.
• We may share hashed or pseudonymized contact information with ad platforms to build lookalike audiences or measure offline conversions, in accordance with each platform's data policies.
• You can control cookies through your browser settings. Disabling cookies may limit certain website features.

5. WhatsApp, Voice AI & Call Communications

When you click "Chat with us on WhatsApp" or request a call from our AI, you consent to receive automated and human-assisted communications from Qualia Bits at the phone number you provide. Specifically:

• Our Voice AI may place an outbound call to the number you submit to greet you and answer initial questions.
• Calls and WhatsApp conversations may be recorded, transcribed, and analyzed for quality assurance, training, and product improvement.
• Message and data rates from your carrier may apply to WhatsApp or SMS communications.
• You may opt out of future calls or messages at any time by informing our team or replying "STOP" on WhatsApp.

6. How We Share Information

We do not sell your personal information. We may share information with:

• Service providers who help us operate our website, host data, process payments, or deliver calls and messages (e.g. cloud hosting, telephony, and WhatsApp Business API providers).
• Advertising partners such as Meta and Google, for campaign measurement and audience building, as described in Section 4.
• Legal and safety purposes, where required to comply with law, regulation, legal process, or governmental request.
• Business transfers, in connection with a merger, acquisition, or sale of assets, subject to this policy or an equivalent one.

7. Data Security & Retention

We use industry-standard technical and organizational measures — including encryption in transit and at rest, access controls, and role-based permissions — to protect your information. Qualia's platform is ISO 27001 aligned for information security management.

We retain personal information only as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Call recordings and transcripts are retained per our data retention schedule and deleted or anonymized thereafter.

8. Your Rights & Choices

Depending on your location, you may have the right to:

• Access, correct, or delete the personal information we hold about you.
• Withdraw consent to marketing calls, WhatsApp messages, or SMS at any time.
• Object to or restrict certain processing of your data, including for advertising purposes.
• Request a copy of your data in a portable format.

To exercise any of these rights, contact us using the details in Section 11. We will respond within the timeframe required by applicable law.

9. Children's Privacy

Our website and services are intended for businesses and individuals over the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

10. Changes to This Policy

We may update this Privacy & Ad Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will post the revised policy on this page with an updated "Last updated" date. Continued use of our website or services after changes take effect constitutes acceptance of the revised policy.

11. Contact Us